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p>Almost two months ago, Felix "PewDiePie?" Kjellberg did something that his fans had wanted for years and that was to create a Minecraft video, and he's continued to make them ever since. The result was Kjellberg's most successful month in a long time and bringing in more than 570 million views in July and launching a new trend among some of the most prominent YouTube? creators.

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p>Fortnite has been the most searched game on YouTube? for the first time since January 2017. It's clear that Minecraft is experiencing a boom again. This is similar to the "PewDiePie?" Effect which was one of YouTube?'s first gaming trends.

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p>Matthew Patrick, YouTuber? and commentator, used the term "PewDiePie? effect" to describe creators' influence on the market. Kjellberg, a YouTube? creator who was criticized for using racist language in a stream of gaming and featuring anti-Semitic imagery within a video, was still operating primarily in the gaming channel. The decision to upload a "Let's Play” series of a certain game usually resulted in higher sales.

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p>Kjellberg is not required for Minecraft; Mojang's crafting games has 91 million monthly gamers. Its popularity, however, is due in large part to YouTube?. The game was given a place on YouTube? which wasn't present elsewhere, and it became the second most searched for term on the platform back in 2014. It was precisely because of this popularity - and creators getting on the bandwagon for attention - that Kjellberg never played the game.

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p>"It felt like people were playing just because it was popular, and not because they were having fun doing it," Kjellberg said in the latest video.

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p>Kjellberg stated that Minecraft is now his full-time job. He claims he loves playing the game and is having fun. In the same video, he admitted that he no longer pay attention to what other players are doing on the internet. He added that it was "so incredible liberating."

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p>His efforts have paid dividends. VidIQ is a company that develops tools that allow YouTube? creators to concentrate on their analytics, found that Kjellberg is the "top creator of the term "Minecraft" right now," according to content strategist Rob Wilson. This means that when people search the term "Minecraft," many of the videos appearing on the first page are by him.

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p>"Essentially PewDiePie? has embraced the most fundamental principle of the YouTube? playbook," Wilson wrote. https://faxsys.com/ Focus on a topic and convey that topic to your audience in every video you make.

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p>The renewed interest in the game has resulted in other YouTube? creators picking up on the trend. Sean "Jacksepticeye" McLoughlin?, creator of more than 22 million subscribers, has begun to play the game, too. People have picked up on Minecraft being in a whirlwind and decided to hop onto the train before it disappears again. Wilson says that it's not only Kjellberg. YouTube? creator Keemstar's weekly Minecraft tourneys drive traffic and interest. However, Kjellberg's visibility is a significant factor.

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p>"This will also help explain why some of your YouTube? stars have recently returned to Minecraft or even dabbled in it, or riding the wave of a returning trend in this case," Wilson wrote. "And I'm not going to lie to you, folks, that's exactly what we're doing right now. We're jumping on the latest trend."

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p>Kjellberg's says he's simply enjoying himself playing Minecraft (a fact he emphasizes in every video) However, he's also reaping financial rewards. Minecraft isn't just the number one game on YouTube? globally, as cited by Ryan Wyatt, head of YouTube? Gaming and Gaming; it's one of the most ad-friendly games.

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p>Video games have become a more difficult category of content to monetize. Even major companies like AT&T have made it clear that gaming is not something they want to advertise on. However, there are a few games that advertisers are comfortable with because they're not viewed as being violent and are family-friendly; Fortnite, Roblox, and Minecraft are three of the most well-known games.

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p>Kjellberg also earns money from his Minecraft obsession, with 570 million views in July. Other creators could see the opportunity to make more and are hoping the trickle-down effect will boost their income.

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p>The current state of Minecraft is proof that the "PewDiePie? Effect," a term coined five years ago, remains very much a phenomenon on YouTube?.

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