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p>Almost two months ago, Felix "PewDiePie?" Kjellberg did something that his fans had always wanted to do and that was to create a Minecraft video, and has continued to make them ever since. Kjellberg's biggest month to date was with more than 570,000,000 views in July. This video also launched the new trend of YouTube?'s top creators.

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p>Fortnite is the most popular game on YouTube? for the first time since January 2017. Minecraft is having a moment, and it's reminiscent of one of YouTube?'s first gaming trends, known as the "PewDiePie? Effect."

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p>Matthew Patrick, YouTuber? and commentator, used the phrase "PewDiePie? effect" to explain the influence of creators on the market. Kjellberg was a YouTube? creator who was accused of using racist language in a stream of gaming and displaying anti-Semitic images in the video, was operating primarily on the gaming channel. The decision to upload a "Let's Play” series of a specific game usually resulted in higher sales.

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p>Minecraft doesn't need Kjellberg; Mojang's crafting game has 91 million monthly users. Its popularity, however, is due in large part to YouTube?. The game found a home on YouTube? which wasn't present elsewhere, and became the second most searched for term on the platform back in 2014. In the end, it was because of this popularity - and the fact that creators were getting on the bandwagon for attention - that Kjellberg did not play it.

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p>Kjellberg said that it was as if that people were playing it because it was popular and not because they were having fun doing it.

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p>Minecraft is now an full-time job for Kjellberg, who said he's having a blast just playing through the game. He even admitted in the same video that he "hasn't paid attention to what people are doing" online anymore, adding that "it's so goddamn liberating."

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p>His efforts have paid dividends. VidIQ is a company which creates tools for YouTube? creators to concentrate on their analytics, found that Kjellberg is the "top creator for the [Minecraft keyword," according to Rob Wilson, an expert in content strategy. This means that when users search the term "Minecraft," many of the videos on the first page are by him.

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p>"Essentially PewDiePie? has embraced the most fundamental rule of the YouTube? playbook," Wilson wrote. Focus on a topic and communicate that to your audience in every video you create.

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p>Other YouTube? creators have picked up the trend after McLoughlin?'s renewed interest in the game. Sean "Jacksepticeye" McLoughlin?, an YouTube? creator with more than 22 million subscribers has been playing the game, too. Many have noticed Minecraft being in a whirlwind and decided to hop on the train before it goes away again. Wilson states that it's not only Kjellberg. YouTube? creator Keemstar's weekly Minecraft tournaments generate attention and traffic. However, Kjellberg's presence is a major reason.

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p>"This will also explain why certain YouTube? stars you love have suddenly returned to Minecraft or have begun to dabble in it, or riding the wave of a returning trend in this case," Wilson wrote. "And I'm not lying to you, this is exactly what we're doing it right now. https://uchatoo.com/post/110004_https-minecraft-skins-biz-in-short-i-use-my-ratcraft-script-to-manage-the-minecr.html We're jumping on an inclination."

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p>Kjellberg says he's just enjoying himself playing Minecraft (a fact he highlights in every video), but he's also reaping economic benefits. Ryan Wyatt, head YouTube? Gaming said that Minecraft is not only the top-rated game on YouTube? and is one of the most ad-friendly games. https://diigo.com/0q4gb5 </p>

p>Video games are becoming a harder content category to make money from. Even big companies like AT&T have declared that gaming isn't something they would like to advertise on. However, there are some games that advertisers feel comfortable with because they're not viewed as being violent and are family-friendly; Fortnite, Roblox, and Minecraft are three of the most well-known games.

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p>Kjellberg also earns money from his Minecraft obsession, which has 570 million views in July. The possibility of earning more might be a driving factor for other creators taking advantage of the trend, hoping that the trickle-down effect will boost their income.

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p>The current state of Minecraft is evidence that the "PewDiePie? Effect," a term coined five years ago, is very much a rage on YouTube?.

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