What can be a "street team" ? A street team is a social group formed for the purpose of spreading the majority about a selected musical artist or sporting event. This can be completed by word of mouth, the internet, radio requests, or distributing promotional products and solutions. Street teams can be powerful promotional tools.
The first organized promotional street team, the Kiss Army, was formed in Terre Haute, Indiana, in 1975. But, the Army was soon taken over by Kiss themselves once they realized how much of an asset that this was for the band's traffic generation.
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